|
Apr 04
|
One of my biggest pet peeves when it comes to TV shows is fake products and blacked-out logos. To me, one of the most distracting things about a TV show is logos removed from cars (see “The Middle” or “Human Target”). I know it’s a Chevy (or a Ford or a BMW), so why remove the logo and leave a black bowtie or oval or circle? It really annoys the crap out of me. Or why, when a TV character is searching online, can’t they just use Google? Why is it always a fake search engine? Let’s face it: just about everyone uses Google. Making up something fake for a TV show takes me out of the narrative.
So, when it comes to Modern Family, I think the same reasoning holds true. I can easily believe that Phil is a gadget junkie—it completely fits in with his personality. Yet if the producers had made up an obviously fake gadget, I would have absolutely hated it. That it was an iPad—and that the iPad’s release date was so near—made it believable. If you’re concerned about product placement, get over yourself. It’s called real life. And I like my TV better when it reflects that.ds








